Our vision

Our vision is to be the most trusted retailer, where people love to work and shop. We’ll do this by putting our customers at the heart of everything we do and investing in our stores, our colleagues and our channels to offer the best possible shopping experience.

Customers are at the heart of our business and our success and future growth is based on being able to anticipate and then deliver what they need.

What do we mean by trusted?

We want to be known for doing the right thing, for our customers, our colleagues, our communities, our suppliers and our planet. How? By sticking to our values and commitments.

These aren’t just empty promises to make us look good. We’ve reviewed and relaunched our sustainability plan and have publically stated where and how we believe we can make a positive impact on the economy, the environment and society. We’re addressing the most significant issues faced by our customers, colleagues, stakeholders and business and, by 2020, we believe we will have made a tangible difference.

We want to help our customers eat healthily. By improving the quality of the food in their baskets, even small changes can make a big impact.

Convenience, speed and flexibility are key in today’s retail environment. Our strategy to sell multiple products via multiple channels makes it easy for customers to shop with us whenever and wherever they want. Food is, and always will be, our heartland and we will continue to meet the challenge of making fairly-priced, great quality food more enjoyable, more inspiring and more nutritious for everyone.